Packaging Guide · 12 min read
Ecommerce Packaging Best Practices
How to design packaging that survives shipping, reduces DIM weight, and creates memorable unboxing moments.
Shipping protection
E-flute for lightweight items (under 2kg), B-flute for standard ecommerce (2–8kg), BC-flute for heavy or fragile items. Always include a fitted insert to prevent movement in transit.
Reducing DIM weight
Right-size your mailer to eliminate void fill and reduce dimensional weight charges. Custom die-cut mailers can save 20–30% on shipping costs versus off-the-shelf sizes.
Ecommerce unboxing
Branded inside printing, thank-you cards, social handles, and care instructions turn a plain mailer into a brand moment. Two-sided printing costs 12–18% more but eliminates the need for insert cards.
Sustainable ecommerce packaging
Choose single-material corrugated, FSC-certified board, and water-based inks. Avoid plastic windows and foam inserts. Use compostable cellulose windows and pulp inserts instead.
Frequently asked
Dimensional weight — calculated from box size.
Carriers charge based on either actual weight or dimensional weight, whichever is higher. Right-sizing your mailer directly reduces DIM weight charges.
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See how this applies to your industry
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